THE ADVANCED ANALYTICS JUMPSTART: DEFINITION, PROCESS MODEL, BEST PRACTICES

Authors

  • Jeremy Rose University of Skovde
  • Mikael Berndtsson University of Skovde
  • Gunnar Mathiason University of Skovde
  • Peter Larsson Advectas

DOI:

https://doi.org/10.4301/s1807-17752017000300003

Keywords:

advanced analytics, big data, case study, best practice

Abstract

Companies are encouraged by the big data trend to experiment with advanced analytics and many turn to specialist consultancies to help them get started where they lack the necessary competences. We investigate the program of one such consultancy, Advectas - in particular the advanced analytics Jumpstart. Using qualitative techniques including semi structured interviews and content analysis we investigate the nature and value of the Jumpstart concept through five cases in different companies. We provide a definition, a process model and a set of thirteen best practices derived from these experiences, and discuss the distinctive qualities of this approach.

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Published

2017-12-01

Issue

Section

Articles

How to Cite

THE ADVANCED ANALYTICS JUMPSTART: DEFINITION, PROCESS MODEL, BEST PRACTICES. (2017). Journal of Information Systems and Technology Management, 14(3), 339-360. https://doi.org/10.4301/s1807-17752017000300003