PORTAL DE REVISTAS DA USP

Logotipo USP

Vol. 12 No. 1 (2005)

Published: 2005-03-01

Editorial

Carta da Editora

Maria Aparecida Gouvêa

0-0
- PDF (Portuguese)

Recursos Humanos

The (new) post-privatization practices of communitarian action in six companies of Brazilian steel industry

Rozália Del Gáudio Soares Baptista, Luiz Alex Silva Saraiva

1-17
- PDF (Portuguese)

Finanças

Correlation between Economic Value Added and Market Value Added for publicly owned Brazilian companies

José Odálio dos Santos, Roberto Watanabe

19-32
- PDF (Portuguese)
A critical approach to the stakeholder theory as a corporate objectivefunction

Alexandre Di Miceli da Silveira, Claudia Emiko Yoshinaga, Paulo da Rocha Ferreira Borba

33-42
- PDF (Portuguese)

Marketing

Critical aspects of franchise success as viewed by previous franchisees in São Paulo

Geraldo Luciano Toledo, Cristina Proença

43-53
- PDF (Portuguese)

Ensino em Administração

Social research and appraisal of the qualitative approach in business administration courses: breaking scientific paradigms

Rubens de França Teixeira, Maria Eliza Corrêa Pacheco

55-68
- PDF (Portuguese)
Contribution of an internet discussion forum to a business administration course

Liliana Vasconcellos Jacobsohn, Maria Tereza Leme Fleury

69-80
- PDF (Portuguese)

Administração Rural e Agroindustrial

Preferences of beef consumers in Brasilia for point of purchase and product characteristics

Marlon Vinícius Brisola, Antônio Maria Gomes de Castro

81-99
- PDF (Portuguese)