PORTAL DE REVISTAS DA USP

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Vol. 15 No. 4 (2008)

Published: 2008-12-01

Editorial

Editorial

Maria Aparecida Gouvêa

0-0
- PDF (Portuguese)

Estratégia Empresarial

Combining intuition with objectivity in building scenarios

José Roberto Ribas

1-17
- PDF (Portuguese)
Challenges and opportunities for credit cards: strategies for low-income markets

Renata Giovinazzo Spers, James Terence Coulter Wright, Alexandre Cheruti, Bernardo Jacques Vieira Pinto, Glauber Fonseca, Marcelo de Moraes Lima

19-35
- PDF (Portuguese)
Strategy for the resource of corporate knowledge: a proposal directed to a formulation process

José Osvaldo de Sordi, Carlos Alberto Rigato

37-53
- PDF (Portuguese)

Finanças

Empirical analysis of insider trading in recent brazilian mergers and acquisitions

Marcos Antônio de Camargos, Julio Alfredo Racchumi Romero, Francisco Vidal Barbosa

55-70
- PDF (Portuguese)
Asymmetry of return volatility revisited: ibovespa, merval, and inmex

Thiago Fleith Otuki, Carlos Henrique Radavelli, Fernando Seabra, Newton Carneiro Affonso da Costa Jr.

71-84
- PDF (Portuguese)

Gestão de Pessoas em Organizações

Aspects that influenced effective policies and practices for information technology in a financial institution

Catarina Cecília Odelius, Fernando Antônio Braga de Siqueira Júnior

85-100
- PDF (Portuguese)
Role of the working groups in building and implementing strategies

Ana Maria Machado Toaldo, Cláudia Beatriz Jotz, Fernando Bins Luce

101-115
- PDF (Portuguese)