A lógica da mídia e as condições midiatizadas de interação social
DOI:
https://doi.org/10.11606/issn.2316-9133.v32i1pe209521Palavras-chave:
mídia, midiatização, lógica da mídia, interação, instituiçãoResumo
O artigo lança luz teórica sobre como e por que a mídia exerce influência em outras áreas da cultura e da sociedade – e é influenciada por elas. Adotando uma ampla visão da mídia e discutindo como suas várias lógicas são parte do processo de midiatização e contribuem para a interação social, o trabalho mostra como o aumento da presença da mídia tem implicações mais amplas para as maneiras como as grandes instituições sociais e contextos menores da sociedade civil funcionam. Isto significa que as várias mídias não apenas mudam a comunicação, mas também mudam as relações entre pessoas e organizações e passam a condicionar as maneiras como as pessoas geralmente se comunicam e interagem umas com as outras em diferentes contextos.
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