The political-educational discourse against bullying: a socio-semiotics approach

Authors

DOI:

https://doi.org/10.11606/issn.2316-9125.v22i2p37-47

Keywords:

discourse analysis, bullying, education, semiotics, socio-semiotics

Abstract

This article presents a survey whose objective is to analyze the speech manifested in the slogan of a campaign for the São Paulo State Secretary of Education, promoted by the School Protection System, that, in a partnership with the Cartoon Network, encourages the delation as a mechanism to prevent and combat bullying. It is based on Greimasian semiotic theory and in the principles of visual semiotics to understand the text underlying the speech. According to the socio-semiotics discourse analysis, we intend to describe the narrative structure of the campaign, the relationships between subjects and objects of value, in order to identify mechanisms of persuasion and manipulation.

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Author Biographies

  • Rosália Maria Netto Prados, Universidade de Mogi das Cruzes

    Doutora em Semiótica e Linguística Geral pela Universidade de São Paulo; pesquisadora do programa de Mestrado em Políticas Públicas da Universidade de Mogi das Cruzes, na linha de pesquisa em Políticas Culturais, Diversidade e Cidadania.

  • Marinete Pereira de Souza Oliveira, Universidade de Mogi das Cruzes
    Mestranda do curso de Políticas Públicas da Universidade de Mogi das Cruzes.

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Published

2017-11-16

Issue

Vol. 22 No. 2 (2017): Letramento e tecnologias da informação: mediações possíveis

Section

National Articles

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How to Cite

Prados, R. M. N., & Oliveira, M. P. de S. (2017). The political-educational discourse against bullying: a socio-semiotics approach. Comunicação & Educação, 22(2), 37-47. https://doi.org/10.11606/issn.2316-9125.v22i2p37-47