Experiências em ensino remoto de publicidade e propaganda na pandemia da Covid-19
DOI:
https://doi.org/10.11606/issn.2316-9125.v25i2p169-183Keywords:
Advertising, Remote teaching, Teaching work, Teaching practices, Covid-19 pandemicAbstract
Our article reports the experience of the research “Remote teaching of advertising in times of pandemic”, aimed at mapping teaching practices in courses of the advertising field in the Covid-19 pandemic. The data was collected on May 2020 via an on-line self-completion questionnaire with 283 professors from Advertising undergraduate courses. The results of our study show the engagement and distress of teachers, the unpreparedness of educational institutions (IES), and losses to teaching quality. Our study also addresses other relevant aspects of a remote teaching in the pandemic, namely: relationship with IES; teaching work conditions; challenges of teacher’s performance didactic resources, teaching methodologies and experiences with remote classes.
Downloads
References
AMARAL, Mirian Maia; VELOSO, Maristela Midlej Silva de Araujo; ROSSINI, Tatiana Stofella Sodré. A autoria coletiva no contexto da educação em tempos de cibercultura. Porto Alegre: CEIE-SBC, 2020.
BUZATO, Marcelo El Khouri. Letramentos digitais e formação de professores. São Paulo: Portal Educarede, 2006.
FREIRE, Paulo. Pedagogia do oprimido. Rio de Janeiro: Paz e Terra, 1983.
GIL, Antonio Carlos. Métodos e técnicas de pesquisa social. São Paulo: Atlas, 2008.
HANSEN, Fábio; PETERMANN, Juliana; CORREA, Rodrigo Stéfani. Criação publicitária: desafios no ensino. Porto Alegre: Sulina, 2020.
PIMENTEL, Mariano; CARVALHO, Felipe da Silva Ponte. Princípios da educação on-line: para sua aula não ficar massiva nem maçante!. Porto Alegre: SBC Horizontes, 2020. Disponível em: http://horizontes.sbc.org.br/index.php/2020/05/23/principios-educacao-on-line. Acesso em: 21 set. 2020.
PRETTO, Nelson De Luca. Professores universitários em rede: um jeito hacker de ser. Motrivivência, Florianópolis, v. 22, n. 34, p. 156-169, 2010. Disponível em: https://periodicos.ufsc.br/index.php/motrivivencia/article/view/16038/15850. Acesso em: 21 set. 2020.
Downloads
Published
Issue
Section
License
Copyright (c) 2020 Janderle Rabaiolli, Fábio Hansen
This work is licensed under a Creative Commons Attribution 4.0 International License.
I authorize the publication of the submitted article and soon the copyrights to the magazine, in the printed and electronic version, if it is approved after the evaluation of the reviewers.
I understand that readers may use this article without prior request, provided the source and authorship are mentioned. Readers are not authorized to use this article for reproduction, in whole or in part, for commercial purposes.