Dados, vícios e concorrência: repensando o jogo das economias digitais

Abstract

This paper identifies and discusses two emerging issues related to the power of large technology companies that provide Internet apps and are engaged in the exploitation of personal data. The first is how devices and features are developed to generate addiction and minimize the attention span of users. The second is the massive growth of a small number of companies in these new markets and the reinvention of competitive business laws, and their repressive and preventive dimension, analyzed from the viewpoint of private data protection laws.