CRM, learning and organizational control
DOI:
https://doi.org/10.4301/S1807-17752006000200007Palavras-chave:
CRM, Organisational learning, Organisational controlResumo
In this article are explored in a theoretical way the determinants of performance of Customer Relationship Management information systems that are established gradually in most of large companies. The approach adopted in this study focuses attention upon two central assumptions: the effect of the systems of CRM is mediated first by an increasing capability of organizational learning, and secondly through better organisational control devices.Downloads
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Publicado
2006-01-01
Edição
Seção
nd1441284101
Como Citar
CRM, learning and organizational control . (2006). Journal of Information Systems and Technology Management, 3(2), 193-210. https://doi.org/10.4301/S1807-17752006000200007