Middle Range Theory in Communication. Constitutive elements for a model of communication as culture
DOI:
https://doi.org/10.11606/issn.1982-8160.v15i2p95-118Keywords:
Communication;, Theory;, Applied research;, Models;, Teaching;Abstract
This article examines and discusses the meta-theoretical assumptions that must be taken into account when teaching a Medium Range Theory (MRT) in Communication. First, they examine the broader theoretical approaches and models to highlight the functionality of ontological and epistemological meta-theoretical assumptions. In a second moment, critically discusses the historical implications of the construction of a MRT in Communication to focus on the descriptive integration of a Constitutive Model of Communication as Culture (CMCC). From the analysis of primary and secondary sources specialized in the subject, the method of constant comparison of the grounded theory was applied to elaborate the argumentative relationships that constitute the CMCC integrated conceptual theoretical framework. The CMCC can be conceived as a MRT in communication since its conceptual theoretical proposal and its interpretative and heuristic approach offer a powerful support to address simple and complex problems in the real practice of the communication specialist
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