Building Communication Theory from Cybersemiotics
DOI:
https://doi.org/10.11606/issn.1982-8160.v16i2p69-98Keywords:
Communication, Theory, Cybersemiotics, Metamodel, Cybernetics, MeaningAbstract
Communication sciences have had a significant problem defining what communication is, what communication is about, and what it describes in biological, human, and mechanical contexts. The mechanistic view sees communication as a process of information exchange while the humanistic view conceptualizes it as meaning production, however, none of them has functioned as common ground for theoretical construction or as a way to identify what is or what is not a communication phenomenon. My answer to this problem is the consideration of communication as a transdisciplinary concept and in doing this I will address two theoretical proposals: Robert T. Craig’s metamodel of communication theory and Søren Brier’s cybersemiotics.
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