Interactivity and pervasiveness n the production of Brazilian fiction television in the digital market

Authors

  • Ana Sílvia Lopes Davi Médola UNESP
  • Léo Vitor Alves Redondo UNESP

DOI:

https://doi.org/10.11606/issn.1982-8160.v3i1p145-163

Keywords:

Digital TV, fiction television, media convergence, pervasiveness.

Abstract

The present study intends to analyze issues relating to new practices of consumption concerning the dramaturgy of television in Brazil, focusing on interactivity. We started from an exploratory survey about forms of interactivity in the fictional programs produced by the national TV channels, attempting to highlight how the use of pervasiveness is incorporated in interactive communication in the current stage of the processes of media convergence.

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Author Biographies

  • Ana Sílvia Lopes Davi Médola, UNESP
    Docente do Programa de Pós-Graduação em Comunicação e do Programa de Pós-Graduação em TV Digital: Informação e Conhecimento – UNESP e Líder do GEA – Grupo de Estudos Audiovisuais/UNESP
  • Léo Vitor Alves Redondo, UNESP
    Mestrando do Programa de Pós-Graduação em Comunicação - UNESP, e membro do GEA - Grupo de Estudos Audiovisuais/UNESP

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Published

2011-12-15

Issue

Vol. 3 No. 1 (2009)

Section

Em Pauta/Agenda

License

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How to Cite

Médola, A. S. L. D., & Redondo, L. V. A. (2011). Interactivity and pervasiveness n the production of Brazilian fiction television in the digital market. MATRIZes, 3(1), 145-163. https://doi.org/10.11606/issn.1982-8160.v3i1p145-163