Convocation in magazines and the construction of the plus in the media gadgets

Authors

  • José Luiz Aidar Prado PUC-SP

DOI:

https://doi.org/10.11606/issn.1982-8160.v3i2p63-78

Keywords:

journalistic narrative, modalization, cognitive maps, convocation, segmented magazines

Abstract

The journalistic texts can be analysed as meaning productions that circulate around a communication contract in which occurs a projection of a totalizator enunciator and a destitute enunciatee. The enunciator develops a narrative convocation in order to transform the enunciatee towards a best condition of being, having, knowing and being able to do more. Furthermore, the contract is a simulacrum of a dialogical situation that can be better understood through the concept of dispositive, presented by Foucault and Agamben. The text studies the dispositive functioning in the modalizations directed to the enunciatee, so that he is able to achieve this plus in subjects related to the man-woman relationship in three segmented magazines: Men’s Health, Woman’s Health and Claudia

Downloads

Download data is not yet available.

Author Biography

  • José Luiz Aidar Prado, PUC-SP
    Professor doutor do Programa de Estudos Pós-graduados em Comunicação e Semiótica da Pontifícia Universidade Católica de São Paulo, PUC-SP, organizador da hipermídia A invenção do Mesmo e do Outro na mídia semanal e coordenador do Grupo de Pesquisas em Mídia Impressa - Um dia, sete dias.

Downloads

Published

2011-12-15

Issue

Vol. 3 No. 2 (2010)

Section

Dossier

License

Authors who publish in this journal agree to the following terms:

    1. Authors retain the copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Attribution License (CC BY-NC-SA 4.0) which allows sharing of the work with acknowledgment of authorship and initial publication in this journal for non-commercial purposes.

    2. Authors are authorized to assume additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (eg, publishing in institutional repository or as a book chapter), with acknowledgment of authorship and initial publication in this journal.

How to Cite

Prado, J. L. A. (2011). Convocation in magazines and the construction of the plus in the media gadgets. MATRIZes, 3(2), 63-78. https://doi.org/10.11606/issn.1982-8160.v3i2p63-78