PORTAL DE REVISTAS DA USP

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Vol. 11 No. 4 (2014)

Published: 2015-01-10

Editorial

EDITORIAL

Milton de Abreu Campanario
- PDF (Portuguese)

Artigos

CONTRIBUTIONS TO BUSINESS PLANNING PROCESS FOR ACADEMIC SPINOFF GENERATION

Luciana Paula Reis, Lin Chih Cheng, Marcelo Bronzo Ladeira, June Marques Fernandes

07-32
- PDF (Portuguese)
RESOURSES FOR INNOVATION AND PERFORMANCE: AN ANALYSIS OF THE INVARIANCE MEASUREMENT IN COMPANIES OF HIGH TECHNOLOGICAL INTENSITY SECTORS IN BRAZIL

Fábio Lazzarotti, Rosilene Marcon, Rodrigo Bandeira-de-Mello

33-57
- PDF (Portuguese)
ANALYSIS OF TRACK AND MATURITY COOPERABILIDADE: A STUDY WITH MULTINATIONAL BRAZILIAN PETROBRAS, BRASKEM AND OXITENO

Priscila Rezende da Costa, Geciane Silveira Porto

58-87
- PDF (Portuguese)
ADAPTATION TO ENVIRONMENTAL REGULATIONS OF THE BRAZILIAN SOLID WASTE POLICY: FROM MANUFACTURER TO ORGANIZATIONAL CONSUMER IN THE MEDICAL DEVICES SECTOR

Moacir Pereira, Marco Antonio Silveira

88-109
- PDF (Portuguese)
INNOVATION GENERATION IN A MODEL OF SCARCE RESOURCES ENVIRONMENT (MGIARE): AN APPLICATION TO TOURISM

Jean Max Tavares, Regina Faia Salvador, Giana de Vargas Mores

110-134
- PDF (Portuguese)
FINANCING TECHNOLOGICAL INNOVATION: REFUNDABLE, NON-REFUNDABLE AND TAX INCENTIVE

Alexandre Bueno, Ana Lúcia Vitale Torkomian

135-158
- PDF (Portuguese)
Innovations OF adoption IN NETWORK MARKETS : AN ANALYSIS OF THE INTRODUCTION OF Didactic DIGITAL BOOK IN BRAZIL

Marco Aurelio de Souza Rodrigues, Paula Castro Pires de Souza Chimenti, Roberto Ramos Nogueira

159-192
- PDF (Portuguese)
INNOVATION MANAGEMENT HOLISTIC MODEL WITH EMPHASIS ON COOPERATION, FLEXIBILITY AND ADAPTATION

Élisson Telles Moreira, André Ricardo Stramar

193-212
- PDF (Portuguese)
RELATIONSHIP BETWEEN THE DIMENSIONS OF DYNAMIC CAPABILITIES AND THE INNOVATION PROCESS: CASE STUDY OF A COMPANY IN THE VALUE ADDED SERVICES SECTOR

Tânia Letícia Santos, Moisés Ari Zilber

213-234
- PDF (Portuguese)
UNDERSTANDING THE PROCESS OF INNOVATION AS A COMPLEX STRUCTURE OF MULTILEVEL RULES

Marcelo Fernandes Pacheco Dias, Eugenio Avila Pedrozo

235-259
- PDF (Portuguese)
RELATIONSHIP BETWEEN USING INTERACTIVE MANAGEMENT CONTROL SYSTEM AND DIFFERENT MODELS OF INNOVATION MANAGEMENT

Mara Jaqueline Santore Utzig, Ilse Maria Beuren

260-286
- PDF (Portuguese)
THE RELATIONSHIP BETWEEN THE PRODUCT DEVELOPMENT GREEN AND ENVIRONMENTAL STRATEGIES - THE CASE OF A COMPANY PRODUCTS INDUSTRY MULTINATIONAL ELECTRONICS

Sidnei da Col de Brito, Alexandre de Oliveira e Aguiar

287-309
- PDF (Portuguese)
THE ACCOUNTING OF INTANGIBLE ASSETS IN 522 COMPANIES LISTED ON BM&FBOVESPA

Erick Mantovani, Fernando de Almeida Santos

310-328
- PDF (Portuguese)
CREATIVE ECONOMY: FROM CONCEPT DISCUSSING TO PUBLIC POLICIES FORMULATION

Neusa Serra, Rafael Saad Fernandez

355-372
- PDF (Portuguese)
NATIONAL SYSTEM OF INNOVATION AND THE LAW OF INNOVATION: COMPARATIVE ANALISYS BETWEEN THE BAYH-DOLE ACT AND THE BRAZILIAN INNOVATION LAW

Hélio Nogueira da Cruz, Ricardo Fasti de Souza

329-354
- PDF (Portuguese)