Encantamento do rosto: poses e retratos de cinema

Abstract

The purpose of this article is to describe a set of photographs of Eliane Lage (1928-), a movie actress featured in Caiçara, Ângela, Sinhá Moça and Ravina - the first three produced by Companhia Cinematográfica Vera Cruz (1950-1954), and the fourth by Cinematográfica Brasil Filmes. Companhia Cinematográfica Vera Cruz aspired to be one of the largest film producers in Brazil and, accordingly, its Advertising Department set out to establish Eliane Lage as a great movie star, like those in the world's dominant movie industries. This paper brings to light some photographs which, coupled with information published in the press, were intended to tell the public at large who Eliane Lage was by exploring extensively certain aspects of her "biography", such as her privileged background, her denial of stardom, her detachment, her passion for her husband, and her love of nature. The picture selection includes: a photo essay by the architect Gregori Warcharchik; studio marketing photographs; snapshots taken by photographers at the time; and pictures that are part of the actress's personal collection.