When the Metro was a palace: cinema rooms and modernization in São Paulo

Authors

  • Heloisa Buarque de Almeida Universidade Estadual de Campinas

DOI:

https://doi.org/10.11606/issn.2316-9133.v5i5-6p87-116

Keywords:

São Paulo, Projection-rooms, Movies, Modernity, Consumption, Cultural Industry

Abstract

This article aims to comment on certain aspects about the 40s and 50s in São Paulo regarding the habits of going to the movies. The movie-goers of that time talk to about the importance of the cinemas and their projection-rooms in that period, especially the most luxurious and modern ones, always associated with the city center, whose area was occupied by commerce, and spare-time opportunities like the movies and the confectionery’s. It is possible perceive at this moment the development of consumption often related to the notion of the modernization of the country.

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Author Biography

  • Heloisa Buarque de Almeida, Universidade Estadual de Campinas
    Pesquisadora do CEBRAP, Mestre em Antropologia Social/USP, Doutoranda/Unicamp

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Published

1996-03-30

Issue

Vol. 5 No. 5-6 (1996)

Section

Articles and Essays

License

I authorize Cadernos de Campo Journal of Anthropology to publish the work of my authorship/responsibility, as well as I take responsibility for the use of images, if accepted for publication.

I agree with this statement as an absolute expression of truth. On my behalf and on behalf of eventual co-authors I also take full responsibility for the material presented.

I attest to the unpublished nature of the work submitted

How to Cite

Almeida, H. B. de. (1996). When the Metro was a palace: cinema rooms and modernization in São Paulo. Cadernos De Campo (São Paulo, 1991), 5(5-6), 87-116. https://doi.org/10.11606/issn.2316-9133.v5i5-6p87-116