"Happiness is to Fit a Small Size Dress": the Cult of the Body in Contemporary Urban Society
DOI:
https://doi.org/10.11606/issn.2316-9133.v19i19p69-90Keywords:
Body representations, Cult of the body, Media, Eating disordersAbstract
The present article aims at consideringcontemporary cult of the body, especially among
medium and high class women who regularly at-
tend the fitness center Cia Athlética. It tries to un-
derstand why the body has assumed a privileged
place in the symbolic references of our culture.
It demonstrates that these women consider their
bodies to be important instruments of social inte-
raction, a means to obtain social status and to be in-
tegrated into the business market, self-esteem, etc.
Finally, it rapidly approaches some of the paradoxes
of the cult of the body, such as eating disorders.
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Published
2010-03-30
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Articles and Essays
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How to Cite
Berger, M. (2010). "Happiness is to Fit a Small Size Dress": the Cult of the Body in Contemporary Urban Society. Cadernos De Campo (São Paulo, 1991), 19(19), 69-90. https://doi.org/10.11606/issn.2316-9133.v19i19p69-90