As práticas dialógicas na construção de comunidades midiáticas: o caso da "Família Gazeta"

Abstract

In this article, we intend to debate, analyzing the "Programa Jairo Maia", a radio show which had a great audience in Espírito Santo, the formation of a "affective community" among the listeners and the producers of the show. They were identified as a "family". To such intent, we point out the main strategies and tactics, in the sense apllied by Michel de Certeau, used by the various agents involved on this communication process. We assume as a
conceptual reference the dialogic perspective and the place of mediation occupied by the presenter of the show.