Mediação televisiva: a cena do mundo (televisivo) se organiza pela função do olhar

Abstract

This paper presents a brief historical trajectory concerning inquiries about the Seeing, based on a PhD´research entitled Fiction and Reality: the discursive textures of TV programs. The article is founded on the understanding that Seeing occupies a central place in the process of televise mediation, stressing, this way, some theoretical reflections that have framed researches about the visual field. We consider that such reflections offer some basic
references to the studies of audiovisual mass media.