Mark Chile: “all Chile is a Torres del Paine

Abstract

This article intends to be a methodological proposal on the case of tourism in Chile, placing as a paradigm the case of Torres del Paine and the possibility that any well - administered and tourist - managed Chile can become a Torres del Paine. Chile has a high level of quality of life in the context of Latin America and the Caribbean (LAC), reaching full consensus on taking advantage of the country's tourist wealth in a sustainable and sovereign way for the benefit of all its inhabitants. The concept “Tourism, a second salary for Chile” is proposed based on what is considered to be that copper, with its current high prices, constitutes the first salary in Chile. Secondly, currently the exports of fruits, wood and wines could have been considered during the last twenty years as one of the most important economic returns in the country. Therefore, the current and accelerated growth of the tourist industry, the inflows of visitors, the market intelligence needed to develop and the income they leave for the country and tourism enterprises, will transform tourism into the second most relevant source of income as an industry, it is also an industry of those called clean even when it also has negative impacts due to the amount of visitors it produces and the activities inherent to the tourist industry.