Media culture and moral values on the screen of cinema

CinÉtica’s pedagogical experience

Abstract

The article reports on the pedagogical experience of CinÉtica, a film debate activity offered by the Fundamentos da Ética (Introduction to Ethics) discipline of the ICSEZ/UFAM journalism course. The experience had three consecutive years and, according to the students, the discipline’s monitors, and its coordinator, served as an expressive support for the course’s contents, making the involved academics strive for more readings. We sought to reveal cinematographic works’ stances on ethical and moral dilemmas. That is, our activity was guided by an investigation on how audiovisual narratives can either reinforce the dominant moral and intellectual orientation, or, through a counter-hegemonic perspective, lead spectators to reflect and question dominant codes of conduct.