Barthes, fashion editor
DOI:
https://doi.org/10.11606/issn.1984-1124.v0ispep85-95Keywords:
Consumption, Clothing, Fast-fashion, Fashion, Fashion-victims, NormcoreAbstract
Roland Barthes wrote The fashion system based on fashion magazines. This different analysis led to the discovery of the new symbols in the space between clothing and fashion. According to Barthes fashion tends to describe and legislate more than manufacture clothing. Within the clothing mass production and the appearance of the fast-fashion, one of its great symbols are the T-shirts with printed phrases on it. These items are inclusive one of the best-selling clothing in the world. Would have Barthes, with that evoked statement regarding the power of fashion to describe and legislate clothing, foreseen a major fashion trend that lasts through the last century? By analyzing the fabric, Barthes point out the emergence of the meaning that permeates the dressing praxis. Wearing a jacket, for instance, would mean the object taking the person’s place. These are some aspects that are discussed in this paper.
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