The Construction of Self Images as an Enunciative Phenomenon

Comparative Study of Brazilian and French Testimonials Published in Marie Claire

Authors

  • Gustavo Ximenes Cunha Universidade Federal de Minas Gerais
  • Tatiana Emediato Corrêa Universidade Federal de Minas Gerais

DOI:

https://doi.org/10.11606/issn.2236-4242.v31i3p142-165

Keywords:

Enunciation, Viewpoints;, Depositions, Self images, Marie Claire Magazine

Abstract

In this work, we compare the way narrators build up images of themselves in testimonials conveyed in two editions, a Brazilian and a French one, by Marie Claire Magazine. The Brazilian and French statements were published in 2017 and address the theme regarding this work. In order to reach the goal, we compare the way the narrators represent or enact the views of different enunciators, having as a basis Rabatel’s Point of View Theory. The analyzes showed that, in both statements, what the narrators seek, when selecting the enunciators and hierarchizing them in a certain way, is to construct a successful image of themselves, as pragmatic women prepared for the job market. Although those statements have been produced in different contexts and present specifics, the similarity between them is due to the fact that Marie Claire Magazine, both in Brazil and in France, is addressed to audiences with very similar profiles: women who work in the labor market and who have high purchasing power and education.

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Published

2018-11-20

Issue

Vol. 31 No. 3 (2018): Comparative Analysis of Discourses: What are their Precursors?

Section

Articles

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How to Cite

CUNHA, Gustavo Ximenes; CORRÊA, Tatiana Emediato. The Construction of Self Images as an Enunciative Phenomenon: Comparative Study of Brazilian and French Testimonials Published in Marie Claire. Linha D’Água, São Paulo, v. 31, n. 3, p. 142–165, 2018. DOI: 10.11606/issn.2236-4242.v31i3p142-165. Disponível em: https://www.journals.usp.br/linhadagua/article/view/148438.. Acesso em: 14 may. 2024.