Genres on Facebook

a Comparative Analysis of Discourses in the Anglophone and in the Lusophone Popular Science

Authors

  • Artur Daniel Ramos Modolo Universidade de São Paulo

DOI:

https://doi.org/10.11606/issn.2236-4242.v31i3p121-140

Keywords:

Popular Science Magazines, Facebook, Genre, Reader Reactio, Multimodality

Abstract

opular Science magazines are ackowledged to be a valuable source of scientific information to part of the society not usually expert in Science. In this study, 110 posts of popular Science magazines are evaluated regarding their visual and verbal content. We quantitatively analyse these features considering the possibilities of expression on Facebook posts (videos, images, gifs, etc.) relating them to the main forms of available feedback to the Facebook users (like, share and comment). We gathered twenty timeline posts published by each of the following magazines: Cosmos, Galileu, New Scientist, Scientific American and Superinteres-sante during the period of three days (6th November 2015 – 8th November 2015), five profile pictures and five covers, and observed not only the amount of readers’ reaction, but also the comments done by their readers. We found that the most popular tool among the fans of the page is the liking feature while the comments are the least frequent used. In this paper, we discuss the reasons for this prominence, as well as the similarities and the differences between the ethno-linguistic communities.

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Published

2018-11-25

Issue

Vol. 31 No. 3 (2018): Comparative Analysis of Discourses: What are their Precursors?

Section

Articles

License

Copyright (c) 2018 Linha D'Água

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How to Cite

MODOLO, Artur Daniel Ramos. Genres on Facebook: a Comparative Analysis of Discourses in the Anglophone and in the Lusophone Popular Science. Linha D’Água, São Paulo, v. 31, n. 3, p. 121–140, 2018. DOI: 10.11606/issn.2236-4242.v31i3p121-140. Disponível em: https://www.journals.usp.br/linhadagua/article/view/149933.. Acesso em: 15 may. 2024.