Seeking a methodology for the analysis of the influence of anime on brazilian youth – a post-jungian approach

Authors

  • Gustavo Pereira Portes Nagoya University
  • Edward Haig Nagoya University

DOI:

https://doi.org/10.11606/issn.1982-8160.v7i1p247-262

Keywords:

anime, archetype, infuence, identifcation, identity

Abstract

This research aims to develop a new methodology for understanding how anime in- fuences young people. Using the anime Naruto as object, case studies were conducted with four young people. Trough an analysis of the stories narrated by them about both their lives and Naruto, it was demonstrated that their main life patterns were grounded in archetypes represented by images in this anime. Although these young people referred to archetypes related to rupture and the breaking of paradigms, in- novation and transgression, such as those of the Hero, other characters such as those related to the maintenance of the status quo were also prominent in their narratives, suggesting a possible change in the posture of young people today.

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Author Biographies

  • Gustavo Pereira Portes, Nagoya University
    Gustavo Portes é doutorando em Media - Screen & Sound pela La Trobe University, Austrália. Ele pesquisa imagens arquetípicas em animações de diferentes países. Mestre em Media and Culture pelo Department of Media Professional Studies pela Nagoya University, ex-bolsista do programa Monbusho. Também atua como pesquisador pelo Centro de Pesquisas em Cultura Japonesa de Goiás (CPCJ-GO) e pelo Otaku Culture Research Group, no Japão.
  • Edward Haig, Nagoya University
    Edward Haig é professor no Department of Media Professional Studies na Nagoya University no Japão onde ele atualmente leciona media discourse analysis e media English. Seus maiores campos de atuação são em ecolinguistics, critical discourse analysis e systemic functional grammar. Recentemente completou um estudo sobre ideologia em notícias sobre crimes juvenis em rádios britânicas.

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Published

2013-06-05

Issue

Vol. 7 No. 1 (2013)

Section

Em Pauta/Agenda

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How to Cite

Portes, G. P., & Haig, E. (2013). Seeking a methodology for the analysis of the influence of anime on brazilian youth – a post-jungian approach. MATRIZes, 7(1), 247-262. https://doi.org/10.11606/issn.1982-8160.v7i1p247-262