From remediation to premediation: or how the affective immediacy of late 90’s digital society evolves to an continuous affectivity anticipation of future in the 21th century

Abstract

Richard Grusin one of the most well known on media studies researchers and a pioneer on this area. His work concerns historical, theoretical, and aesthetic aspects of media technologies. With Jay David Bolter he is the author of Remediation: Understanding New Meda (MIT, 1999), which sketches out a genealogy of new media, beginning with the contradictory visual logics underlying contemporary digital media; Remediation has a remarkable connection with his fourth book, Premediation: Affect and Mediality After 9/11 (Palgrave, 2010), which argues that in an era of heightened securitization, socially networked US and global media work to pre-mediate collective affects of anticipation and connectivity, while also perpetuating low levels of apprehension or fear. The richness of his analysis is the connection between our daily and real life to the digital ambiances that underlies our society. Richard Grusin had recently visited many Brazilian Universities and research groups for a series of conferences and master classes focusing on the dark side of the digital humanities, and also the discussion on premediation social state-of-life.