Behavior and Sources of Information for Tourists: an analysis of the participants of the Latin American Poker Tour 2013 (Viña Del Mar, Chile)

Authors

  • Sérgio Luiz do Amaral Moretti Universidade Anhembi Morumbi
  • Guilherme Normelio Hack Universidade Regional de Blumenau
  • Fabricia Durieux Zucco Universidade do Vale do Itajaí e Universidade Regional de Blumenau

DOI:

https://doi.org/10.11606/issn.1984-4867.v26i2p244-261

Keywords:

Communication, Search for information, Consumer Behavior, Poker, Events

Abstract

Seeking to contribute to the understanding of behavioral characteristics and the sources of information used by tourists of events, this paper investigated the correlation between the constructs. The study subjects were 1,024 participants in the Latin American Poker Tour 2013 in Viña del Mar (Chile). The method was quantitative, through a survey of a sample of 60 participants who completed self-administered questionnaires during the three days of the event. This procedure was necessary to determine the sources of information used by the players in the tournament and describe the behavioral characteristics of online poker players. Correlating the sources of information used to behavioral characteristics, the present study demonstrated the importance of seeking external information through specialized and personal sources. The results allowed also develop a model for the relationship between the two constructs studied using structural equation modeling.

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Author Biographies

  • Sérgio Luiz do Amaral Moretti, Universidade Anhembi Morumbi
    Doutor em Ciências Sociais. Professor do Programa de Mestrado em Hospitalidade da Universidade Anhembi Morumbi
  • Guilherme Normelio Hack, Universidade Regional de Blumenau
    Pesquisador em Comunicação Social. Graduado em Publicidade e Propaganda pela Universidade Regional de Blumenau (FURB)
  • Fabricia Durieux Zucco, Universidade do Vale do Itajaí e Universidade Regional de Blumenau
    Doutora e Professora do Programa de Mestrado em Doutorado em Turismo da Univali. Professora do Depto de Comunicação da FURB - SC-Brasil

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Published

2015-08-28

Issue

Vol. 26 No. 2 (2015)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

MORETTI, Sérgio Luiz do Amaral; HACK, Guilherme Normelio; ZUCCO, Fabricia Durieux. Behavior and Sources of Information for Tourists: an analysis of the participants of the Latin American Poker Tour 2013 (Viña Del Mar, Chile). Revista Turismo em Análise, São Paulo, Brasil, v. 26, n. 2, p. 244–261, 2015. DOI: 10.11606/issn.1984-4867.v26i2p244-261. Disponível em: https://www.journals.usp.br/rta/article/view/102852.. Acesso em: 19 may. 2024.