Difficulties in the Cooperation Among Clustered Hotels: a study about the hotels in Brasilia - DF

Abstract

Identify cooperation activities and analyze difficulties to establish them between clusters hotels in Brasilia were the objectives of this study, conducted with managers of 28 hotels. In addition, we sought to understand variables possibly associated with Those Difficulties. The inputs were analyzed using descriptive statistics and association tests. The results reveal a scenario without unfair competition between hotels in Brasilia, but not composed of dense cooperation activities. The absence of government support is the main factor that hinders the establishment of partnerships between them, followed by the lack of alien interests of other hotels in the area to cooperate, as well as the lack of time for meetings with other entrepreneurs. The lack of financial capital and the lack of benefits provided by cooperation are among the least expressive factors. Although there is willingness of managers to collaborate with others and is not evidenced predatory competition between them, these factors were not sufficient for the existence of dense cooperation activities. Statistical analysis revealed no association between the listed difficulties and the variables investigated.