The Image of Rio de Janeiro Projected by Tourists in a Social Medium: experience, quality and value

Authors

  • Verônica Feder Mayer UFF
  • Andressa Martins da Silva UFF
  • Liana Cid Bárcia UFF

DOI:

https://doi.org/10.11606/issn.1984-4867.v28i2p271-292

Keywords:

Tourism, Social media, User-generated content, Tourist destinations image, Consumer behavior

Abstract

Sharing information in social media enables people to access quickly and freely content created by tourists who have already lived a certain experience, which can have influence on the others’ choices and imposes a new dynamic to consumption relations, impacting the destinations’ image and competitiveness. This study investigated the image projected by tourists who visited Rio de Janeiro in 2015 and 2016 concerning the following aspects: experience in the city’s main attractions, perceived quality of services, and evaluation of prices and value. For such, it was performed a content analysis of 612 comments posted on the TripAdvisor website, the most consulted social medium oriented towards tourism in the world. The results showed that most of tourists reported favorable experiences, evaluated service quality and values positively, presenting high level of satisfaction in the city’s main attractions. The experience dimensions most present in the comments were esthetic and entertainment, reaffirming the significance of natural and architectural wonders in the constitution of Rio de Janeiro’s image. Regarding the negative comments, the content analysis showed points that must be monitored and improved by public and private administrators connected to tourism.

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Author Biographies

  • Verônica Feder Mayer, UFF
    PhD in Administration by The COPPEAD Graduate School of Business of the Federal University of Rio de Janeiro (UFRJ) with extension program at the University of Illinois at Urbana-Champaign. Associate Professor at the Faculty of Tourism and Hospitality of the Fluminense Federal University (UFF), coordinator of the Tourism course, faculty member of the Academic Master’s degree in Tourism of UFF, and coordinator of the Laboratory of Consumption and Behavior Studies (Labcons – CNPq research group). Niterói, Rio de Janeiro, Brazil. E-mail: veronicamayer@id.uff.br
  • Andressa Martins da Silva, UFF
    Scholarship holder of undergraduate research, researcher of the Tourism Observatory of UFF and Labcons. Student of the Tourism and Hospitality course of UFF. Niterói, Rio de Janeiro, Brazil. E-mail: andressamartins265@gmail.com
  • Liana Cid Bárcia, UFF
    Scholarship holder of undergraduate research, researcher of the Tourism Observatory of UFF and Labcons. Student of the Tourism and Hospitality course of UFF. Niterói, Rio de Janeiro, Brazil. E-mail: lianabarcia@id.uff.br

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Published

2017-08-29

Issue

Vol. 28 No. 2 (2017): Maio-Agosto

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

MAYER, Verônica Feder; SILVA, Andressa Martins da; BÁRCIA, Liana Cid. The Image of Rio de Janeiro Projected by Tourists in a Social Medium: experience, quality and value. Revista Turismo em Análise, São Paulo, Brasil, v. 28, n. 2, p. 271–292, 2017. DOI: 10.11606/issn.1984-4867.v28i2p271-292. Disponível em: https://www.journals.usp.br/rta/article/view/121077.. Acesso em: 19 may. 2024.