Meca para o turismo de negócios e eventos
DOI:
https://doi.org/10.11606/issn.1984-4867.v4i2p81-86Keywords:
Business travel, convention tourism, São Paulo, tourism potentiality.Abstract
The text focuses on the Importance of international tourism and tourism in Brazil, based on data from the World Tourism Organization (WTO) and the World Travel and Tourism Council (WITC). It discusses, especifically, tourism issues in the city of São Paulo, stressing its potentiality as a business and convention tourist destination. To achieve that goal, it is necessary to formulate a tourism promotion program, which could be strategically placed in two emission markets - the "southern cone" (Argentina, Paraguay and Uruguay) and Japan - in addiction to the enlarging of the São Paulo Convention and Visitors Bureau strategies and the combined action of public and private sectors.Downloads
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Published
1993-11-11
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Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA.
How to Cite
SERSON, Júlio. Meca para o turismo de negócios e eventos. Revista Turismo em Análise, São Paulo, Brasil, v. 4, n. 2, p. 81–86, 1993. DOI: 10.11606/issn.1984-4867.v4i2p81-86. Disponível em: https://www.journals.usp.br/rta/article/view/63124.. Acesso em: 19 may. 2024.