How the Identity of a Cultural São Paulo is Sold: a study of the aggregation of the identity of São Paulo

Authors

  • Vitoria Nonato Massini Universidade de São Paulo
  • Alexandre Leonarde

DOI:

https://doi.org/10.11606/issn.1984-4867.v29i1p74-88

Keywords:

Cultural entertainment, Identity, São Paulo, Tourism

Abstract

Identity is unstable and due to that, it can change with several factors such as society, age, social actors, politics and the media. A few years ago, São Paulo was the land of drizzle, and today the drizzle is insignificant comparing to what is happening in the cosmopolitan life of the city. Therefore, the objective of the present research is to investigate the identity of São Paulo for what it has to offer in means of cultural entertainment. Through a cabinet survey, the identities of the city over the years were analyzed; online data about how agencies and tour operators represent a capital on their websites were also used. The results of the collection were reproduced in two word cloud images, one being the description of “Sampa”, and the other one with the most indicated attractions. Noting that entertainment in the city is already at the spotlight, since São Paulo is the capital of entertainment at Latin America.

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Author Biographies

  • Vitoria Nonato Massini, Universidade de São Paulo

    Graduada em Turismo pela Escola de Comunicações e Artes da Universidade de São Paulo (ECA - USP), São Paulo, SP, Brasil. 

  • Alexandre Leonarde
    Pós-doutor em Lazer e Turismo na Escola de Artes, Ciências e Humanidades da Universidade de São Paulo (EACH-USP), Membro do GIEL/USP/CNPq, São Paulo, SP, Brasil.

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Published

2018-04-03

Issue

Vol. 29 No. 1 (2018): Janeiro-Abril

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

MASSINI, Vitoria Nonato; LEONARDE, Alexandre. How the Identity of a Cultural São Paulo is Sold: a study of the aggregation of the identity of São Paulo. Revista Turismo em Análise, São Paulo, Brasil, v. 29, n. 1, p. 74–88, 2018. DOI: 10.11606/issn.1984-4867.v29i1p74-88. Disponível em: https://www.journals.usp.br/rta/article/view/139746.. Acesso em: 2 jun. 2024.