Marketing em localidades históricas e turismo cultural
DOI:
https://doi.org/10.11606/issn.1984-4867.v4i2p87-94Keywords:
Cultural marketing, cultural tourism, tourist offer, resources, resources attainment.Abstract
There are many possibilities to appley dynamics to a museum ora historical place. In order that, it's enough to insert its cultural and
pedagogical functions in the excellence concept, which includes goods and
services, the cultural tourism among that. This article describes some
directive actions in face of the actual lack of resources.
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Published
1993-11-11
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Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA.
How to Cite
PIRES, Mário Jorge; BASSO, Mylene Cyrino. Marketing em localidades históricas e turismo cultural. Revista Turismo em Análise, São Paulo, Brasil, v. 4, n. 2, p. 87–94, 1993. DOI: 10.11606/issn.1984-4867.v4i2p87-94. Disponível em: https://www.journals.usp.br/rta/article/view/63127.. Acesso em: 10 jun. 2024.