Signos do Consumo

Current Issue

Vol. 15 No. 2 (2023): Signos do consumo em múltiplas percepções e abordagens

Published: 2023-12-27

This journal provides immediate open access to its content, following the principle that providing free scientific knowledge to the public enables greater worldwide democratization of knowledge.

ISSN: 1984-5057

Signos do Consumo

Current Issue

PRESENTATION

Signos do consumo em múltiplas percepções e abordagens

Artigos Livres

Projection, representation and rationality: analysis of the reception of low-income consumers to advertisements using characters and real people

JeB Spain’s advertising strategy around gender identity and sexual orientation diversity

A brief reflection to think the consumption rituals in the museum: entrance tickets, ecobags, and posters

Barbie’s Advertising Ecology: the color pink as a mediatized chromatic sign and the meta-consumption of a brand

The feeling of belonging derived from consumption: advertising communication linked to fear of missing out

Shopping at Shein: viralization of running consumption via the internet

The Little Aunt against Marie Kondo: semiotic reflections n consumption and religion

Representations of the Amazônia brand used in communications by Helder Barbalho as Pará’s governor

REVIEWS

A multidimensionalidade da fixação da crença a partir de Charles S. Peirce

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