The cultural fix: capital, genre and the times of American Studies

Authors

  • Stephen Shapiro University of Warwick

DOI:

https://doi.org/10.11606/va.i40.173472

Keywords:

World literature, Comparative literature, Literary literature

Abstract

Franco Moretti (2005) claims that the narrative forms we call genres have perceivable longevities, due to their relative use and exchange value as cultural commodities. Focusing on the post-1800 European novel, he argues that particular genres have a life cycle of about 25–30 years before their efficacy on the marketplace erodes. Why, though, do genres not only have a wave-like pattern of rise and fall, but also diminish (or reappear) in clusters at inflection points such as the “late 1760s, early 1790s, late 1820s, 1850, early 1870s, and mid-late 1880s”? This group movement means, for Moretti, the presence of a “causal explanation [that] must be external to the genres, and common to all: like a sudden, total change of their ecosystem. Which is to say, a change of their audience. Books survive if they are read and disappear if they aren’t: and when an entire generic system vanishes at once, the likeliest explanation is that its readers vanished at once”. The disappearance of aggregated genres marks the lifespan of a “generation,” a duration of readers’ particular “mental climate”.

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Author Biography

  • Stephen Shapiro, University of Warwick

    I teach on the English and Comparative Literary Studies program. Born and raised in New York State, my first degree was in Chemistry. After deciding that my future did not rest in refluxing organic solutions, I went to graduate school in English. During that time I studied at the Department of Cultural Studies (Birmingham University, England) and briefly researched at the Gramsci Institute in Rome. Returning to the US, I worked as a graphic designer, had some art installations exhibited, and became involved in AIDS activism (see the web site initially created by me: www.actupny.org). Destiny brought me back to the Midlands.

    Before joining Warwick, I taught at Harvard University, the New School, and John Jay College for Criminal Justice (CUNY). I have also been a Fulbright scholar at the University of Saarland, Germany (1997-98). In 2008-09, I was a Royal Shakespeare Company/Capital Fellow in Creativity and Performance. In 2010, a visiting Professor at the University of California, Irvine and in 2015 back at Irvine as an University of California Humanities Research Institute fellow. During 2021-22, I will be a fellow at the Käte Hamburger Centre for Apocalyptic and Post-apocalyptic Studies at the University of Heidelberg.

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Published

2021-12-06

Issue

Section

Dossiê 40: A Literatura-Mundial e o Sistema-Mundial Moderno

How to Cite

SHAPIRO, Stephen. The cultural fix: capital, genre and the times of American Studies. Via Atlântica, São Paulo, v. 22, n. 2, p. 73–115, 2021. DOI: 10.11606/va.i40.173472. Disponível em: https://www.journals.usp.br/viaatlantica/article/view/173472.. Acesso em: 20 may. 2024.