PORTAL DE REVISTAS DA USP

Logotipo USP

Vol. 12 No. 1 (2015)

Published: 2015-03-27

Editorial

EDITORIAL

Milton de Abreu Campanario

i-vi
- PDF (Portuguese)

Education Case

ENTREPRENEURSHIP TEACHING: BUSINESS MODEL USING GENERATION

Patricia Viveiros de Castro Krakauer, Maria Cecilia Galante Porto, Claudio Soares de Moura e Oliveira, Martinho Isnard Ribeiro de Almeida

07-23
- PDF (Portuguese)

Artigos

THE TECHNOLOGICAL INNOVATION PROCESS OF SUPPLIER FIRMS AFFILIATED WITH THE PETROGAS/SE NETWORK

Wanusa Campos Centurión, Fernando Gomes de Paiva Júnior, Jorge da Silva Correia Neto, Rosivaldo de Lima Lucena

24-51
- PDF (Portuguese)
STRATEGIC POSITIONING OF PRODUCTS WITH TECHNOLOGICAL INNOVATION: THE WI-FI PRODUCT CASE

Márcio de la Cruz Lui, Braulio Oliveira

52-69
- PDF (Portuguese)
INTENDED TO USE E-LEARNING IN HIGHER EDUCATION: IS THERE DIFFERENCES OF PERCEPTION BETWEEN MEN AND WOMEN?

Angilberto Sabino de Freitas, Jorge Brantes Ferreira, Michele Amaral, Cristiane Junqueira Giovannini

70-97
- PDF (Portuguese)
CONSUMPTION EXPERIENCE IN VIRTUAL REALITIES: A CASE STUDY CONDUCTED IN SECOND LIFE

Isadora Camila Marques Soares, Yákara Vasconcelos Pereira Leite, Viviane Santos Salazar, Lílian Caporlíngua Giesta

98-120
- PDF (Portuguese)
ECO-INNOVATION IN A SMALL RECYCLING ENTERPRISE IN THE CITY OF MANAUS

Moisés Andrade Coelho

121-147
- PDF (Portuguese)
THE IMPACT OF CULTURE ON ENABLING ENVIRONMENT FOR INNOVATIONS DEVELOPMENT

Márcia Regina Santiago Scarpin, Denise Del Prá Netto Machado

148-173
- PDF (Portuguese)
CONSUMER INVOLVEMENT IN THE PROCESS OF SUCCESS MEASURE AS PRODUCT DEVELOPMENT : A STUDY WITH PARTICIPATING COMPANIES OF PRIZES FINEP AND NATIONAL INNOVATION

Ana Paula Matias, Ricardo Boeing da Silveira, Marcelo Moll Brandão

174-200
- PDF (Portuguese)
MANAGEMENT OF INNOVATION AND EXPANSION OF INCLUSION sociodigital : AN ANALYSIS OF BALANCED SCORECARD FOR IN NAVEGAPARÁ PROGRAM

Leila Riodades Daher Santos, Fabricio Quadros Borges, José Otávio Magno Pires, Hélio Raymundo Ferreira Filho

201-226
- PDF (Portuguese)
METODOLOGIA PARA CONTROLE DA AGREGAÇÃO TECNOLÓGICA DURANTE O PROCESSO DE INCUBAÇÃO. A EXPERIÊNCIA DA INCUBADORA TECNOLÓGICA AGENDE GUARULHOS, BRASIL - 2013.

Devanildo Damião, Carlos Graça

227-247
- PDF (Portuguese)
FATORES INDUTORES À INOVAÇÃO TECNOLÓGICA DA INDÚSTRIA MADEIREIRA DA REGIÃO DE LAGES/SC

Flávio José Simioni, Debora Nayar Hoff, Erlaine Binotto

248-270
- PDF (Portuguese)
DYNAMIC CAPABILITIES AND INNOVATION PERFORMANCE

Mateus Panizzon, Gabriel Sperandio Milan, Marcelo Gattermann Perin, Cláudio Hoffmann Sampaio

271-302
- PDF (Portuguese)
INVESTMENT IMPACT ON THE COMPANY'S INNOVATIVE CAPACITY

Adalberto Ramos, Silvia Novaes Zilber

303-325
- PDF (Portuguese)
TECHNOLOGICAL INNOVATION RELATIONS AND CAPITAL STRUCTURE : A BRAZILIAN STUDY OPEN CAPITAL

Emmanuel Sousa de Abreu, Adriano Leal Bruni, Sonia Maria da Silva Gomes, Roberto Brazileiro Paixão

326-350
- PDF (Portuguese)
CONSUMER BEHAVIOR AND FACTORS THAT AFFECT SATISFACTION AND RISK PERCEPTION OF PURCHASES OF OWN BRAND FOOD PRODUCTS

Rafael Castilho, Helenita Rodrigues da Silva Tamashiro, Edgard Monforte Merlo, Claudia Rosa Acevedo

351-370
- PDF (Portuguese)